At Parsons & Goltry we almost always recommend registering your company’s trademarks. Although trademarks can be earned through first use, there are several additional benefits offered by registering with USPTO. However, there is a right and a wrong time to register your marks.
The timing of registering a trademark really boils down to making sure all your ducks are in a row before you file the papers. Since trademarks are public record, you naturally expose yourself to threats. However, these threats can easily be addressed with proper planning and the help of Arizona trademark lawyers Parsons & Goltry.
Before you file for your trademark, make sure you’ve already secured the URL for your company’s website. Cybersquatters are notorious for checking new trademark filings and then snatching up related domain names only to sell the domain back to you for a very inflated price.
If your company gets big enough, there’s bound to be a few rogue competitors that pop up and infringe on your trademark rights. Before you take legal action or even send a cease and desist order, check to make sure your trademark has been probably filed. Relying solely on protection from first use might result in a lengthy court battle. Having the official protection of a registered trademark will save you some time in the event of an infringement battle. If you take action without a registered trademark the other company might beat you to the trademark office and file before you.
Waiting to get all your affairs in order is a wise move, but you don’t want to wait too long. Imagine how terrible it would be if you put off registering for five years, investing so much time, energy, and money into your brand only to find out the trademarks you’ve been using are already registered. Going back to the drawing board that late in the game is not fun. Even if you’re not ready to file, ask Scottsdale trademark attorneys Parsons & Goltry to run a check and ensure your trademarks are actually available.
"Our company has worked with a number of patent attorneys and were so pleased when we began working with Parsons & Goltry nearly a decade ago. Mike Goltry's knowledge and attention to detail has enabled us to have numerous products patented and trademarks registered. We highly recommend this Law Firm."
"Michael Goltry is the most professional, honest and effective patent attorney whom I ever met in my 40 year professional engineering career. I started to work with him over 20 years ago and plan to work indefinitely."
"Mr. Goltry took a provisional patent that we'd filed ourselves, and quickly and professionally turned our innovation into U.S. and foreign applications. His [patent claims] were a thing of beauty, and I was amazed by how deftly he countered the inevitable office actions. His language held up, and the U.S. Patent just issued. He was easy and efficient to work with, and his fees were remarkably reasonable. We're not planning to go anywhere else, ever."
"I applied for a patent through Parsons & Goltry. After being on the docket for 2 years at the USPTO, I received notification that my patent request had been denied. Michael Goltry contacted me immediately to review my options. After I informed him of my decision to move forward, he filed a response to the USPTO. In his response he got the examiner to fully understand the claims in the patent application and the "denied" decision was reversed. I was able to secure and receive a "patent granted" decision. Thank you, Michael Goltry."
10643 North Frank Lloyd
Wright Blvd. Suite 201
Scottsdale, AZ 85259
Phone: (480) 991-3435
Our office is located in Scottsdale, Arizona, but we service clients throughout the United States and Internationally.