A word, phrase, symbol or logo (i.e., a mark) that represents a good or service can be a form of intellectual property if it is used to identify, brand or distinguish the good or service as being provided by a particular business. When the mark represents or signifies a product or good, it is called… See the Full Article
Category:Trademark Protection
Many startups are strapped for cash, so cutting costs wherever possible seems like a good idea early in the game. One place startups should not cut costs too much is when it comes to protecting their intellectual property rights. Intellectual property rights, such as trademarks, grant exclusive protection to the intellectual property owner so that… See the Full Article
Category:Trademark Protection
Your brand is everything: it’s how people view you, it’s your reputation, and it’s who you are. Many people see celebrities carefully craft their personal image and brand using social media and online profiles, but don’t realize that brand management is not just something for the rich and the famous to do. Rather, anyone who… See the Full Article
Category:Copyright , Trademark Protection
The appearance of a trademark is one of its most important aspects, and trademark applicants have an important choice to make when deciding what their mark will look like. There are three types of trademarks you can select from on a trademark application, and they are: Standard Character Marks. Standard character marks are used for… See the Full Article
Category:Trademark Protection