One of the ways that companies add to their brand recognition is by trademarking distinctive packaging for their products. Memorable packaging can crystallize your product and your brand in the mind of your customer. Whether it’s a shipping box spotted like an animal, a unique opening or closing feature of a package, or a stylized flap that opens to reveal a viewing window in the package so that customers can see the product inside, packaging can set your product apart from the products of your competitors.
When you have a distinctive product packaging that plays a critical role in getting your brand to stick in the minds of your customers, you may wonder what you can do to protect your intellectual property rights in your product packaging design. Distinctive product packaging can be eligible for trademark protection from the United States Patent and Trademark Office, in one of two ways:
Trademark protection on product packaging can do wonders when it comes to brand recognition. Whether you are seeking trademark protection for a logo that you want to use on your packaging, or on the design of the packaging itself, federal registration of your packaging trademark provides you with nationwide protection of your intellectual property. By having trademark protection others will be discouraged from imitating your package design or arrangement of your product packaging. This will in turn strengthen your brand, and add value to your company.
It is important to note that if you do obtain trademark protection on your product packaging, the protection is limited to only the packaging that your product is contained in. It does not apply to the product held within the package. Separate trademark, or other intellectual property rights, such as a patent or copyright, will need to be obtained on the product if you want the intellectual property behind your product to be legally protected from unauthorized use.
If you have questions about obtaining trademark protection on your product or product packaging, or would like know more a trademark rights, please contact Parsons & Goltry online, or by calling 480-991-3435.
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"Michael Goltry is the most professional, honest and effective patent attorney whom I ever met in my 40 year professional engineering career. I started to work with him over 20 years ago and plan to work indefinitely."
"Mr. Goltry took a provisional patent that we'd filed ourselves, and quickly and professionally turned our innovation into U.S. and foreign applications. His [patent claims] were a thing of beauty, and I was amazed by how deftly he countered the inevitable office actions. His language held up, and the U.S. Patent just issued. He was easy and efficient to work with, and his fees were remarkably reasonable. We're not planning to go anywhere else, ever."
"I applied for a patent through Parsons & Goltry. After being on the docket for 2 years at the USPTO, I received notification that my patent request had been denied. Michael Goltry contacted me immediately to review my options. After I informed him of my decision to move forward, he filed a response to the USPTO. In his response he got the examiner to fully understand the claims in the patent application and the "denied" decision was reversed. I was able to secure and receive a "patent granted" decision. Thank you, Michael Goltry."
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Arizona’s premiere patent attorneys serving clients throughout the U.S. and internationally for almost 30 years.
Located in Scottsdale, Arizona, we serve clients locally as well as throughout the United States and across the world.