Trademarks are used to distinguish the goods of one party from the goods of another. Service Marks distinguish the services of one provider from the services of another provider. Trademarks and service marks are treated equally under law and commonly referred to as marks. On 25 October 1870, Trademark Number 1 was registered to the Averill Chemical Paint Company of New York, N.Y. The mark was in the form of a logo.
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