Why Hiring a Trademark Application Lawyer is a Smart Move

In today’s fiercely competitive marketplace, establishing a strong brand presence is vital for businesses. Your brand is not just a name or logo; it embodies the essence of your business, reflects your reputation, and sets you apart from competitors. Safeguarding this essential asset through trademark registration is crucial to protect your brand identity and market position.

However, the intricate landscape of trademark law can be overwhelming to navigate alone. Given the nuances and potential pitfalls, seeking the guidance of a seasoned trademark application lawyer is highly beneficial. Their specialized knowledge and experience can provide invaluable insights, ensuring a seamless and effective trademark registration process. By enlisting expert legal assistance, businesses can safeguard their brand identity with confidence and clarity, setting a solid foundation for long-term success in the competitive business landscape.

Expert Guidance Through the Application Process

The process of applying for a trademark may seem straightforward at first glance, but it’s fraught with potential pitfalls. A lawyer specializing in trademark applications brings valuable insight and expertise, assisting you through every phase to ensure your submission is thorough, precise, and devoid of mistakes that might result in postponements or denials. With a deep understanding of trademark legislation, they can foresee potential problems, facilitating a smoother route to obtaining your registration.

Comprehensive Trademark Searches

One of the first steps in the trademark application process is conducting a thorough search to ensure that your proposed mark does not infringe on existing trademarks. This search goes beyond a simple database query; it requires a deep dive into similar names, logos, and even sounds in related industries. A trademark application lawyer has access to comprehensive search tools and the expertise to interpret the results accurately, minimizing the risk of costly infringement disputes down the line.

Strategic Advice on Trademark Classifications

Choosing the correct classifications for your trademark is critical but can be confusing due to the broad and sometimes overlapping nature of the categories. A trademark application lawyer can provide strategic advice on which classifications best fit your business now and in the future, ensuring broad protection for your brand.

Representation in Case of Disputes

Even with a thorough search and carefully prepared application, disputes can arise. Whether it’s an opposition to your application or a claim of infringement, having a trademark application lawyer on your side means you have an advocate who is ready to defend your rights vigorously. Their expertise in trademark law allows them to navigate disputes effectively, whether through negotiation or litigation.

Peace of Mind

Perhaps the most compelling reason to hire a trademark application lawyer is the peace of mind it brings. Knowing that a professional is handling your trademark application allows you to focus on what you do best—running your business. With their expertise, you can rest assured that your brand identity is in good hands, protected against potential threats and positioned for success.

The Indispensable Ally in Trademark Law

In the complex and ever-evolving world of trademark law, the value of a skilled trademark application lawyer cannot be overstated. From ensuring a smooth application process to providing strategic advice and robust defense in disputes, their expertise is a critical asset for any business looking to secure and protect its brand.

Parsons & Goltry, PLLC, stands ready to offer this invaluable support, guiding you through the intricacies of trademark registration and safeguarding your most precious asset—your brand. Contact us today for more information on how we can help you!

Client Approved


"Our company has worked with a number of patent attorneys and were so pleased when we began working with Parsons & Goltry nearly a decade ago. Mike Goltry's knowledge and attention to detail has enabled us to have numerous products patented and trademarks registered. We highly recommend this Law Firm."

- Sharon K.


"Michael Goltry is the most professional, honest and effective patent attorney whom I ever met in my 40 year professional engineering career. I started to work with him over 20 years ago and plan to work indefinitely."

- Zoltan Kemeny, PhD, Struct. Eng.


"Mr. Goltry took a provisional patent that we'd filed ourselves, and quickly and professionally turned our innovation into U.S. and foreign applications. His [patent claims] were a thing of beauty, and I was amazed by how deftly he countered the inevitable office actions. His language held up, and the U.S. Patent just issued. He was easy and efficient to work with, and his fees were remarkably reasonable. We're not planning to go anywhere else, ever."

- Ski Milburn, CEO, Victori, LLC


"I applied for a patent through Parsons & Goltry. After being on the docket for 2 years at the USPTO, I received notification that my patent request had been denied. Michael Goltry contacted me immediately to review my options. After I informed him of my decision to move forward, he filed a response to the USPTO. In his response he got the examiner to fully understand the claims in the patent application and the "denied" decision was reversed. I was able to secure and receive a "patent granted" decision. Thank you, Michael Goltry."

- Kathy H., Inventor


10643 North Frank Lloyd

Wright Blvd. Suite 201

Scottsdale, AZ 85259

Phone: (480) 991-3435

Open 9-5pm Monday - Friday

Arizona’s premiere patent attorneys serving clients throughout the U.S. and internationally for almost 30 years.

Located in Scottsdale, Arizona, we serve clients locally as well as throughout the United States and across the world.