One of the ways that companies add to their brand recognition is by trademarking distinctive packaging for their products. Memorable packaging can crystallize your product and your brand in the mind of your customer. Whether it’s a shipping box spotted like an animal, a unique opening or closing feature of a package, or a stylized… See the Full Article
Category: Trademark Protection
A word, phrase, symbol or logo (i.e., a mark) that represents a good or service can be a form of intellectual property if it is used to identify, brand or distinguish the good or service as being provided by a particular business. When the mark represents or signifies a product or good, it is called… See the Full Article
Category: Trademark Protection
Many startups are strapped for cash, so cutting costs wherever possible seems like a good idea early in the game. One place startups should not cut costs too much is when it comes to protecting their intellectual property rights. Intellectual property rights, such as trademarks, grant exclusive protection to the intellectual property owner so that… See the Full Article
Category: Trademark Protection
If you are the creator or author of a book, play, musical composition, graphic design, photo, or other creative work, you can protect your work through a copyright. By obtaining a copyright, you are claiming ownership of your work, which comes with rights and protections. A copyright is a bundle of rights assigned to one… See the Full Article
Category: Copyright